Role

Founder

Date

February 2021

Product

A private application based "speakeasy" for students

Design

Zest Club was a project I launched during my last semester at UW-Madison in Spring of 2021. Nothing socially was happening on campus during that time, so to solve that I decided to host small gatherings of 8 students. To get in people had to text a story of when they impacted someone's life and a song from their childhood.

Over a weekend created a landing page, social media account, downloaded the student body email list. The price to attend was $15 and was my first project that started earning $.

Before launching it I wasn't sure what the response would be but it was worth trying out. Zest Club resonated immediately, within 20 minutes of sending out the first email blast, students started applying to get in. It was gratifying to create an experience that people were willing to pay for. As well as the overall impact it had on campus: overhearing students randomly bring it up during class.